Sunday, November 29, 2009

Blog #16-Gender Issues in Advertising Language

While reading through the article I am constantly thinking about what type of commericals I see when watching T.V. I found this part of the article interesting, I guess because I usually don't think twice about what the commerical is talking about or trying to sell... "one interpretation is since day-time television audiences are predominatley female, advertisers are more careful with their language than in the evening when audiences are mixed." --This is soo true, you see most soap opera commericals during the day only versus the night, you see more women talk show hosts commericals and actual shows during the day...

Another part that the article talks about is "both gender-specific language and gender biased language were more prevalent in ads for household cleaning products..." This makes me think about commericals for Windex.. The one that seems to pop up in my head is when the wife asks her husband to clean the windows and she will clean the pool and the husbands doesn't go for it because he thinks that the pool will not take as long; so she go aheads and cleans the windows and she finishes before he is done with the pool. I feel as though this is completely gender-specific because women are known for cleaning the inside of the house and the man is known for cleaning the outside.

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